“You’ll never read a book so raw about challenge, sacrifice, failure, and triumph. Ricardo is masterful in turning obstacles into opportunities and helping entrepreneurs avoid the same pitfalls he learned along his career.”

“Paradox, perplexity, ambiguity, those are some of the words that don’t fit the stories around startups but which are part of it. Ricardo crashes into reality and shows  vulnerability and how difficult it is to cope with failure but above all what you can learn with it!”

“What a powerful story. Ricardo Jiménez shares the unvarnished truth. Entrepreneurs rarely share their emotional journeys with failure. Vulnerability is hard. Hiding behind a façade: actions of others, strict NDAs, make-believe outcomes, or new opportunities is easy. Expect page-turning plot twists that will teach you more than every self-help business book combined on the real challenges and rewards of entrepreneurship.”

“It’s SO refreshing to cut the BS and be honest about failure. Everyone speaks about “speaking about failure” but barely anyone has the guts to do it, especially not so publicly”